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Internationale Marktentwicklung

In: Internationaler Markterfolg

Author

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  • Frank Gebert

    (SRH Hochschule Heidelberg)

Abstract

Zusammenfassung Die internationale Geschäftsausweitung durch den Eintritt in ausländische Märkte und deren Entwicklung ist eine der wichtigsten Wachstumsstrategien von Unternehmen. Das primäre unternehmerische Ziel expansiver internationaler Marktstrategien ist die Generierung langfristig wertschöpfungserhöhenden Wachstums und die Entwicklung einer wettbewerbsüberlegenen Marktposition. Zu diesem Zweck übertragen international orientierte Unternehmen ihre Wettbewerbsstärken auf die ausländischen Zielmärkte, indem sie ihre Leistungssubstanz unter Einbringung der verfügbaren Ressourcen und Fähigkeiten für die vertriebliche Entwicklung ausländischer Märkte nutzen.

Suggested Citation

  • Frank Gebert, 2023. "Internationale Marktentwicklung," Springer Books, in: Internationaler Markterfolg, chapter 0, pages 509-652, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-39427-1_21
    DOI: 10.1007/978-3-658-39427-1_21
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