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Zukunftsorientierte Geschäftsmodelle für die klassische Bäckerei in Österreich

In: Managementforschung

Author

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  • Johannes Eigner

Abstract

Zusammenfassung Das Gewerbe der österreichischen Bäckereien, welches aus klassisch geführten Bäckereien, mittleren und großen Filialbäckereien, großen und auch international agierenden Industriebäckereien sowie Lebensmittelhandelsketten besteht, unterliegt gegenwärtig einem wirtschaftlichen Strukturwandel. Die jährliche Studie der KMU Forschung Austria – Zahlen, Daten, Fakten – bestätigt diese Entwicklung und belegt einen negativen Trend der registrierten Bäckerunternehmen (siehe Abb. 1). In den Jahren zwischen 2005 und 2020 hat sich die Anzahl der Bäckerunternehmen in Österreich fast um ein ganzes Drittel reduziert.

Suggested Citation

  • Johannes Eigner, 2023. "Zukunftsorientierte Geschäftsmodelle für die klassische Bäckerei in Österreich," Springer Books, in: Thomas Angerer & Andrea Roegner (ed.), Managementforschung, pages 169-238, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-38821-8_5
    DOI: 10.1007/978-3-658-38821-8_5
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