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Lassen Sie uns reden – über den Unternehmensalltag

In: Bessere Strategieentscheidungen in Sales, Marketing & Co

Author

Listed:
  • Heino Hilbig

    (Mayflower Concepts)

Abstract

Zusammenfassung Zu einem ehrlichen Blick auf das eigene Unternehmen gehört sicher auch der kritische Blick auf die verwendeten Daten. Noch immer täuschen sich Unternehmen gern darüber, wie aussagefähig die regelmäßig betrachteten Auswertungen sind. Und nur, weil diese Zahlen in den letzten Jahren das Geschäft beschrieben haben, heißt das nicht, dass solche Auswertungen für die Zukunft sinnvoll oder hilfreich sind. An welchen Stellen Nachholbedarf besteht und auf welche Weise wir uns manchmal selbst beschummeln darüber soll es in diesem Kapitel gehen.

Suggested Citation

  • Heino Hilbig, 2023. "Lassen Sie uns reden – über den Unternehmensalltag," Springer Books, in: Bessere Strategieentscheidungen in Sales, Marketing & Co, chapter 0, pages 15-26, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-38293-3_2
    DOI: 10.1007/978-3-658-38293-3_2
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