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Kundenbegeisterung in der pharmazeutischen Industrie: Ein praktisches Beispiel

In: Kunden begeistern

Author

Listed:
  • Sarah Kuld

    (Roche)

  • Susann Peters

    (Roche)

  • Belinda Niederhäusern

    (Roche)

Abstract

Zusammenfassung Die Arzneimittelversorgung gehört zu den wichtigsten Bereichen des Gesundheitssektors. Kaum ein Markt unterliegt so vielfältigen und zum Teil einschneidenden Regulierungen wie der Arzneimittelmarkt. In den letzten Jahren hat sich das Gesundheitsumfeld jedoch rapide verändert. Patient:innen und ihre Angehörigen fordern immer aktiver ein, gemeinsam mit dem Arzt eine informierte Therapieentscheidung zu treffen. Auch im Pharmamarkt ist es äußerst relevant geworden positive Kundenerfahrungen zu schaffen und Patient:innen zu begeistern – so auch bei Roche.

Suggested Citation

  • Sarah Kuld & Susann Peters & Belinda Niederhäusern, 2023. "Kundenbegeisterung in der pharmazeutischen Industrie: Ein praktisches Beispiel," Springer Books, in: Elke Benning-Rohnke & Joachim Hasebrook & Mirjam Pütz (ed.), Kunden begeistern, chapter 17, pages 247-260, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-38264-3_17
    DOI: 10.1007/978-3-658-38264-3_17
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