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Selling Comes from Understanding: Retail Is Always the Encounter of People

In: Multisensory in Stationary Retail

Author

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  • Bert Martin Ohnemüller

    (neuromerchandising group)

Abstract

Well-being as a success factor for Retail? The true success driver of the future is the ROK, the “Return on Kindness.” This article shows why it is so important for a positive shopping experience that not only customers but also employees feel good in a stationary store; emotions are an universal language and they are very contagious – the negative as well as the positive ones. If you avoid negative emotions and instead welcome your customers into your store with a good mood, it pays off. Why this is so and what processes are going on in our body, you can read here.

Suggested Citation

  • Bert Martin Ohnemüller, 2023. "Selling Comes from Understanding: Retail Is Always the Encounter of People," Springer Books, in: Gunnar Mau & Markus Schweizer & Christoph Oriet (ed.), Multisensory in Stationary Retail, chapter 9, pages 141-147, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-38227-8_9
    DOI: 10.1007/978-3-658-38227-8_9
    as

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