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Glasses in a Design-Savvy Environment with Fashionable Competence

In: Multisensory in Stationary Retail

Author

Listed:
  • Kilian Wagner

    (VIU Eyewear)

  • Markus Schweizer

    (Holistic Consulting GmbH)

Abstract

When you enter a nondescript office in a Zurich neighborhood, you feel like you’re in the middle of the living room of a hipster shared apartment. Between the table football game, kitchenette and lounge area, friends are passionately working on an idea to inspire the fashion-conscious glasses wearer. What is remarkable is the lightness that is in the air, even with now over 50 flagship stores, and with which the services are smoothly adapted to the needs of potential customers. The business model features a clearly recognizable script from the brand core to the store design – carried by the entire community and the pioneering spirit. A positive energy that is missing in many traditional retailers.

Suggested Citation

  • Kilian Wagner & Markus Schweizer, 2023. "Glasses in a Design-Savvy Environment with Fashionable Competence," Springer Books, in: Gunnar Mau & Markus Schweizer & Christoph Oriet (ed.), Multisensory in Stationary Retail, chapter 31, pages 453-461, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-38227-8_31
    DOI: 10.1007/978-3-658-38227-8_31
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