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Creating Value Through Value Creation: How the Stationary Grocery Trade Creates Added Value for Its Customers in Times of Online Competition

In: Multisensory in Stationary Retail

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  • Philipp Rieländer

    (LÜNING)

Abstract

Compared to other sectors, the grocery trade offers customers a high added value that can hardly be imitated by online offers. In this chapter, the unique selling propositions of bricks-and-mortar retailing are first outlined, followed by the most important approaches that can support the creation of new and the strengthening of known customer added values. The focus is on value-creating activities at the point of sale, the supporting use of IT and technology, dynamic space management and the promotion of a proactive controlling system. With the help of the analyses presented, measures can be formulated and implemented immediately to further increase customer added value in the future.

Suggested Citation

  • Philipp Rieländer, 2023. "Creating Value Through Value Creation: How the Stationary Grocery Trade Creates Added Value for Its Customers in Times of Online Competition," Springer Books, in: Gunnar Mau & Markus Schweizer & Christoph Oriet (ed.), Multisensory in Stationary Retail, chapter 23, pages 351-361, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-38227-8_23
    DOI: 10.1007/978-3-658-38227-8_23
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