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The Trust Advantage of Stationary Shops

In: Multisensory in Stationary Retail

Author

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  • Cornelia Diethelm

    (Das Centre for Digital Responsibility (CDR))

Abstract

The Corona crisis has impressively shown that shopping is more than a rational act. Shops are social meeting places at all times of the day, where people like to spend time, observe others and meet acquaintances. The article shows that brick-and-mortar retail has a trust advantage over online shopping, and how important it is to use new technologies with a sense of proportion. After all, technologies can take on an unethical shape if they are only there to increase retailers’ sales. In the long term, the retailers who are successful are those who have an ethical compass, can offer their employees meaningful work and consistently focus on the needs of their customers.

Suggested Citation

  • Cornelia Diethelm, 2023. "The Trust Advantage of Stationary Shops," Springer Books, in: Gunnar Mau & Markus Schweizer & Christoph Oriet (ed.), Multisensory in Stationary Retail, chapter 11, pages 159-165, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-38227-8_11
    DOI: 10.1007/978-3-658-38227-8_11
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