IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-658-38210-0_5.html
   My bibliography  Save this book chapter

Digitale Beobachtung in der Marktforschung – Erweiterung der Forschungsmethode Beobachtung

In: Innovatives und digitales Marketing in der Praxis

Author

Listed:
  • Marion Kalteis

    (IU Internationale Hochschule)

Abstract

Zusammenfassung Das Repertoire der Marktforschungsmethoden wird durch die voranschreitende Digitalisierung ergänzt und erweitert. Es ist für Unternehmen so einfach wie nie an Daten von Konsument:innen zu gelangen – teilweise unabhängig von deren Zustimmung. Das nachfolgende Kapitel beleuchtet die Methode der digitalen Beobachtung aus Unternehmenssicht, zeigt Anwendungen, Grenzen und mögliche Weiterentwicklungen auf.

Suggested Citation

  • Marion Kalteis, 2023. "Digitale Beobachtung in der Marktforschung – Erweiterung der Forschungsmethode Beobachtung," Springer Books, in: Christian Lucas & Gabriele Schuster (ed.), Innovatives und digitales Marketing in der Praxis, chapter 0, pages 81-89, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-38210-0_5
    DOI: 10.1007/978-3-658-38210-0_5
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-658-38210-0_5. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.