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Planungsprozesse grüner Kommunikation – an zehn Beispielunternehmen illustriert

In: Grüne Marketing-Kommunikation

Author

Listed:
  • Matthias Johannes Bauer
  • Sarah Sobolewski

Abstract

Zusammenfassung In diesem Kapitel werden die einzelnen Schritte des Planungsprozesses grüner Kommunikation aufgezeigt. Jeder Einzelschritt wird dabei in seinen spezifischen Teilaspekten dargestellt. Zur Illustration – aber natürlich auch zur Inspiration – dienen dabei Aussagen aus Interviews mit Unternehmen aus der Energiebranche. Sie geben eine praxisnahe Beurteilung der einzelnen Aspekte.

Suggested Citation

  • Matthias Johannes Bauer & Sarah Sobolewski, 2022. "Planungsprozesse grüner Kommunikation – an zehn Beispielunternehmen illustriert," Springer Books, in: Grüne Marketing-Kommunikation, chapter 3, pages 39-78, Springer.
  • Handle: RePEc:spr:sprchp:978-3-658-37860-8_3
    DOI: 10.1007/978-3-658-37860-8_3
    as

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