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Eventmarketing

In: Business Guide für strategisches Management

Author

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  • Alfred-Joachim Hermanni

    (SRH Fernhochschule - The Mobile University)

Abstract

Zusammenfassung Mandanten von mir sind in der Event-Branche tätig, die – abgesehen von den Corona-Übergangsjahren – kräftig boomt. 423 Mio. Teilnehmer besuchten im Jahr 2019 rund 2,89 Mio. Veranstaltungen (Kongresse, Tagungen und Events) Deutschland (Vgl. EWC, GCB, DZT & EITW. (Mai 2021). Meeting- & Event Barometer Deutschland 2020/2021. Die Deutschland-Studie des Kongress- und Veranstaltungsmarktes. Frankfurt am Main. S. 7.). Im Jahr 2020 nahm die Anzahl der virtuellen und hybriden Veranstaltungen (Präsenzveranstaltungen mit virtuellen Erweiterungen) deutlich zu.

Suggested Citation

  • Alfred-Joachim Hermanni, 2022. "Eventmarketing," Springer Books, in: Business Guide für strategisches Management, edition 2, chapter 12, pages 71-75, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-37742-7_12
    DOI: 10.1007/978-3-658-37742-7_12
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