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Deutschland divers: Ein Thema, das inkludieren soll – und dabei viele(s) ausschließt

In: Diversität in Marketing & Sales

Author

Listed:
  • Meike Terstiege

    (@DOCMARKETEER)

  • Philipp Schneider

    (YouGov Deutschland GmbH)

Abstract

Zusammenfassung Alle reden über Diversität, viele leben sie und immer mehr Unternehmen nutzen dieses Thema zur Selbstdarstellung und -positionierung im Rahmen interner und/oder externer Kommunikation. Wie aber steht die Bevölkerung Deutschlands zu Vielfalt und Vielfältigkeit? In diesem Beitrag wird anhand einer repräsentativen Studie die Einstellung der deutschen Bevölkerung hierzu detailliert beleuchtet und hinterfragt.

Suggested Citation

  • Meike Terstiege & Philipp Schneider, 2023. "Deutschland divers: Ein Thema, das inkludieren soll – und dabei viele(s) ausschließt," Springer Books, in: Meike Terstiege (ed.), Diversität in Marketing & Sales, pages 89-100, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-37358-0_6
    DOI: 10.1007/978-3-658-37358-0_6
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