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Erzählen in Newslettern

In: Wirkstoff Werbetext

Author

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  • Albert Heiser

    (Creative Game)

Abstract

Zusammenfassung Dieses Kapitel macht besonders viel Spaß, weil jetzt noch einmal unterschiedliche Erzählvariationen in einem Werbemittel aufploppen. Storytelling in Betreffzeilen, Headlines, Intros und Teasern. Die nun folgenden Beispiele machen den bereits behandelten Textsorten alle Ehre und runden den Gesamteindruck ab. Wichtig ist, wie vielfältig der Newsletter eingesetzt werden kann, als Verkaufs-, Kundenbindungs-, Angebots-, Steuerungs- und PR-Instrument. Die Aufgaben sind breit gefächert. Welches Ziel verfolgen Sie?

Suggested Citation

  • Albert Heiser, 2022. "Erzählen in Newslettern," Springer Books, in: Wirkstoff Werbetext, edition 2, chapter 15, pages 265-275, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-37159-3_15
    DOI: 10.1007/978-3-658-37159-3_15
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