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Verantwortung Wirkt

In: Glaubwürdige Unternehmenskommunikation

Author

Listed:
  • Mark Pelzer

    (DIE KAVALLERIE GmbH)

Abstract

Zusammenfassung Verantwortungsvolles Handeln kennt viele Dimensionen. Aber warum soll es die entscheidende Kategorie für das Marketing sein? In diesem Artikel ordnen wir die Kategorie Verantwortung für das operative Marketing ein und zeigen anhand des Modells „Triadisches Marketing®“ und der Gamechanger-Workshops auf, wie Unternehmen verantwortungsvolles Handeln als Grundlage erfolgreichen Marketings konkret nutzbar machen.

Suggested Citation

  • Mark Pelzer, 2021. "Verantwortung Wirkt," Springer Books, in: Anna Tomfeah & Heidrun Haug (ed.), Glaubwürdige Unternehmenskommunikation, chapter 0, pages 57-68, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-34249-4_6
    DOI: 10.1007/978-3-658-34249-4_6
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