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Social Media im Einkauf

In: Social Media für Führungskräfte

Author

Listed:
  • Stefanie Babka

Abstract

Zusammenfassung Dieses Kapitel beschreibt die Herausforderungen und Chancen, die Social Media für den Einkauf birgt. Neben dem Einkauf von Social-Media-Dienstleistungen und Software geht es dabei auch um die Nutzung von Social Media zur Kontaktpflege und Auswahl von Lieferant:innen sowie um die kommunikative Auswirkung von Einkaufsentscheidungen. Es werden außerdem Entscheidungskriterien für die Auswahl von Social-Media-Dienstleistern und Software aufgeführt.

Suggested Citation

  • Stefanie Babka, 2021. "Social Media im Einkauf," Springer Books, in: Social Media für Führungskräfte, edition 2, chapter 0, pages 133-139, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-34247-0_14
    DOI: 10.1007/978-3-658-34247-0_14
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