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Auswahl einer E-Mail-Software

In: E-Mail-Marketing kompakt

Author

Listed:
  • Ralf T. Kreutzer

    (HWR Berlin)

Abstract

Zusammenfassung In diesem Kapitel wird vermittelt, welche Anforderungen an eine E-Mail-Software zu stellen sind. Hierdurch können Prozesse zur Auswahl einer leistungsstarken Software unterstützt werden, ohne die ein professionelles E-Mail-Marketing nicht gelingen kann. Die nachfolgenden Ausführungen setzen auf dem Kapitel E-Mail-Marketing meines Buchs „Praxisorientiertes Online-Marketing“ auf.

Suggested Citation

  • Ralf T. Kreutzer, 2021. "Auswahl einer E-Mail-Software," Springer Books, in: E-Mail-Marketing kompakt, edition 2, chapter 0, pages 73-79, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-34217-3_5
    DOI: 10.1007/978-3-658-34217-3_5
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