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Einsatz und Akzeptanz von Technologien im chinesischen Einzelhandel

In: Innovation und Kreativität in Chinas Wirtschaft

Author

Listed:
  • Doreén Pick

    (Hochschule Merseburg)

  • Daniel Müller

    (Ostasiatischer Verein e.V. (OAV))

Abstract

Zusammenfassung Buchautomaten von Reclam oder Filialen mit mobilen Einkaufsassistenten – das hört sich für deutsche Kunden nach Zukunftsmusik an? Tatsächlich gab es diese und andere Handelsinnovationen in Deutschland bereits vor Jahrzehnten. Betrachtet man den aktuellen Einzelhandel in Deutschland, der Schweiz und Österreich scheint jedoch die Welt fast stehengeblieben zu sein. Anders sieht es in China aus, wo zahlreiche Handelsunternehmen in neueste Retail-Technologien investiert haben. Der Beitrag befasst sich mit dem Status quo und den Perspektiven von Handelstechnologien in China und leitet daraus abschließend Implikationen für Handelsunternehmen im deutschsprachigen Raum ab.

Suggested Citation

  • Doreén Pick & Daniel Müller, 2021. "Einsatz und Akzeptanz von Technologien im chinesischen Einzelhandel," Springer Books, in: Doris Gutting & Min Tang & Sebastian Hofreiter (ed.), Innovation und Kreativität in Chinas Wirtschaft, chapter 11, pages 269-299, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-34039-1_11
    DOI: 10.1007/978-3-658-34039-1_11
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