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Das persönliche Gespräch im Fundraising

In: Handbuch Fundraising

Author

Listed:
  • Andreas Schiemenz

    (HSH Nordbank AG)

Abstract

Zusammenfassung Im Fundraising kommt der Gewinnung und Bindung von Großspendern eine besondere Bedeutung zu. Diese Spendergruppe stellt einen erheblichen Anteil der Mittel zur Verfügung und erfordert eine besondere Ansprache. Die Großspender lassen sich optimal im Rahmen von Spendergesprächen ansprechen und motivieren. Der Beitrag macht deutlich, welche Anforderungen zu erfüllen sind, damit das Großspender-Fundraising erfolgreich gelingen kann.

Suggested Citation

  • Andreas Schiemenz, 2024. "Das persönliche Gespräch im Fundraising," Springer Books, in: Michael Urselmann (ed.), Handbuch Fundraising, edition 3, pages 447-458, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-33765-0_24
    DOI: 10.1007/978-3-658-33765-0_24
    as

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