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HF 8: Neue Spielregeln im Kundengeschäft umsetzen

In: Lean Management 4.0: Fit für 2030

Author

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  • Heinz Benölken

Abstract

Zusammenfassung Mit Grobmarktsegmenten wie Privat-, Individual- und Firmenkunden lässt sich keine wettbewerbsgerechte Marktbearbeitung des Kundenbeziehungsbankings mehr durchführen. Regionalbanken und Finanzdienstleister brauchen eine Fokussierung auf Kundenbedarfe (bewusst im Plural) und differenziert nach Optionsfeldern. Damit können Unternehmen Kunden- und Markpotenziale hervorragend ausschöpfen, vorhandene Kundenbindungen stärken und neue aufbauen. So gelingt auch Kunden-werben-Kunden und erhöht die Chancen für Neukundengewinnung.

Suggested Citation

  • Heinz Benölken, 2021. "HF 8: Neue Spielregeln im Kundengeschäft umsetzen," Springer Books, in: Lean Management 4.0: Fit für 2030, chapter 0, pages 189-198, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-32535-0_28
    DOI: 10.1007/978-3-658-32535-0_28
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