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Der Business Case Challenger – eine neue Fallstudienmethode für die Betriebswirtschaftslehre

In: Praxisorientierte Hochschullehre

Author

Listed:
  • Mark R. Ayoub

    (IUBH Internationale Hochschule)

  • Thomas Röhm

    (Munich Business School)

Abstract

Zusammenfassung Die Harvard Case Method hat bereits ihr einhundertjähriges Jubiläum hinter sich, doch grundlegend verändert hat sie sich nicht. Die Welt, in der wir leben, lehren und lernen, hat sich seitdem aber stark verändert. Wie kann die Fallstudienmethode weiterentwickelt werden, um den Lernerfolg der Studierenden unter heutigen Rahmenbedingungen sicherzustellen? Diese Frage haben sich die Autoren dieses Beitrags gestellt und herausgekommen ist der Business Case Challenger, eine neue Fallstudienmethode für die Betriebswirtschaftslehre.

Suggested Citation

  • Mark R. Ayoub & Thomas Röhm, 2021. "Der Business Case Challenger – eine neue Fallstudienmethode für die Betriebswirtschaftslehre," Springer Books, in: Cansu Hattula & Julia Hilgers-Sekowsky & Gabriele Schuster (ed.), Praxisorientierte Hochschullehre, chapter 0, pages 269-276, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-32393-6_23
    DOI: 10.1007/978-3-658-32393-6_23
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