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B2B-Marketing in sozialen Business-Plattformen am Beispiel LinkedIn

In: Praxiswissen Online-Marketing

Author

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  • Erwin Lammenett

Abstract

Zusammenfassung Auch das B2B-Marketing wird immer stärker digitalisiert. Die digitale Kommunikation ebnet den Weg zu neuen Geschäftsbeziehungen. Nie war es so einfach wie heute, mit potenziellen Kunden, Branchenexperten und Fachleuten direkt in Kontakt zu kommen und auf Augenhöhe zu diskutieren und gemeinsame Geschäfte anzubahnen. Die Bedeutung der Social-Business-Netzwerke als digitale Branchentreffpunkte und Wissensquelle ist enorm. Gleichzeitig bietet sich die Chance, auf seinem Fachgebiet als Experte wahrgenommen zu werden und seine Positionierung und Außenwahrnehmung zu stärken. Dies sorgt für eine starke digitale Sichtbarkeit bei potenziellen Kunden und Geschäftspartnern und ebnet den Weg für neue Geschäftsbeziehungen.

Suggested Citation

  • Erwin Lammenett, 2021. "B2B-Marketing in sozialen Business-Plattformen am Beispiel LinkedIn," Springer Books, in: Praxiswissen Online-Marketing, edition 8, chapter 0, pages 489-521, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-32340-0_18
    DOI: 10.1007/978-3-658-32340-0_18
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