IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-658-32340-0_13.html
   My bibliography  Save this book chapter

Display- und Video-Werbung mit Google Ads

In: Praxiswissen Online-Marketing

Author

Listed:
  • Erwin Lammenett

Abstract

Zusammenfassung Im Frühjahr 2005 entstand eine neue interessante Alternative für die Schaltung von Online- Werbung. Genauer gesagt war es ein Netzwerk aus vielen Millionen Internetseiten, die am Google-AdSense-Programm teilnahmen und Werbeflächen zur Verfügung stellten bzw. vermieteten, welche dann über AdWords (heute Google Ads) von Google versteigert wurden. Im Unterschied zum bis dahin einzigen Abrechnungsmodell von Google, bei dem der Werbetreibende pro angeklickter Anzeige bezahlen musste, wurde die websitebezogene Werbung pro 1.000 Einblendungen abgerechnet, so wie bei anderen Anbietern auch. Im November 2007 benannte Google diese Werbeform zunächst um in „placement-bezogenes Targeting“, dann in „Placement-Targeting“ und schrieb hierzu auf seiner Website.

Suggested Citation

  • Erwin Lammenett, 2021. "Display- und Video-Werbung mit Google Ads," Springer Books, in: Praxiswissen Online-Marketing, edition 8, chapter 0, pages 395-415, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-32340-0_13
    DOI: 10.1007/978-3-658-32340-0_13
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-658-32340-0_13. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.