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Content-Marketing

In: Praxiswissen Online-Marketing

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  • Erwin Lammenett

Abstract

Zusammenfassung Der strategische Ansatz des Content-Marketings, also das Marketing mit nicht-werblichen, sondern redaktionell-journalistischen Inhalten, die über Produkte hinausgehende Kundeninteressen adressieren, hat sich in den letzten Jahren zu einem wichtigen Teil des Online-Marketings entwickelt.

Suggested Citation

  • Erwin Lammenett, 2021. "Content-Marketing," Springer Books, in: Praxiswissen Online-Marketing, edition 8, chapter 0, pages 337-364, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-32340-0_11
    DOI: 10.1007/978-3-658-32340-0_11
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