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Preissuchmaschinen und Preisvergleichsportale

In: Praxiswissen Online-Marketing

Author

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  • Erwin Lammenett

Abstract

Zusammenfassung Preissuchmaschinen machen genau das, was der Name sagt: Sie suchen Preise. Vergleichsportale machen ebenfalls genau das, was der Name sagt: Sie vergleichen Tarife. Beispielsweise Handytarife, Strom- oder Gastarife, Versicherungstarife oder Kreditkonditionen für den Hauskauf. Der Mechanismus der Portale ist denkbar einfach. Man gibt ein Produkt oder eine Leistung ein und erhält Angebote bzw. Preise von angeschlossenen Händlern oder Dienstleistern.

Suggested Citation

  • Erwin Lammenett, 2021. "Preissuchmaschinen und Preisvergleichsportale," Springer Books, in: Praxiswissen Online-Marketing, edition 8, chapter 0, pages 333-336, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-32340-0_10
    DOI: 10.1007/978-3-658-32340-0_10
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