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Markenmanagement von Galerien

In: Markt und Marketing der Contemporary Art

Author

Listed:
  • H. Dieter Dahlhoff

    (Universität Kassel)

  • Jennifer Odyja

    (Universität Kassel)

  • Katrin Schnor

    (Universität Kassel)

Abstract

Zusammenfassung Das Thema Kunst und Kultur besitzt einen heute sehr hohen Aktualitätswert. Neben den kunst- bzw. kulturwissenschaftlichen Perspektiven gewinnen auch die ökonomisch bestimmten Betrachtungsweisen zunehmend an Bedeutung. So beschäftigen sich einige jüngere Untersuchungen mit der Übertragbarkeit betriebswirtschaftlicher sowie markt- und managementorientierter Konzepte auf den Kulturbereich (z. B. Dahlhoff/Szabo 2010; Geyer/Manschwetus 2010; Günter 2011 u. 2012; Günter/Hausmann 2012; Hausmann 2006; Höhne/Ziegler 2006; Korzen 2011).

Suggested Citation

  • H. Dieter Dahlhoff & Jennifer Odyja & Katrin Schnor, 2021. "Markenmanagement von Galerien," Springer Books, in: Markt und Marketing der Contemporary Art, pages 306-362, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-32198-7_7
    DOI: 10.1007/978-3-658-32198-7_7
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