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Nudging in der Verbraucherpolitik?

In: Verbraucherwissenschaften

Author

Listed:
  • Andreas Oehler

    (Otto-Friedrich-Universität Bamberg)

Abstract

Zusammenfassung Ein Nudge ist ein Entscheidungsstimulus, der zum einen ein Verhalten in eine bestimmte Richtung anregen, anstoßen oder lenken soll, zum anderen soll gleichzeitig und gleichrangig die Möglichkeit bestehen, das angesteuerte Verhalten nicht zu zeigen. Der Beitrag erörtert die zehn wichtigsten Nudges, ordnet sie in den Kontext bestehender verbraucherpolitischer Instrumentarien ein und stellt abschließend zur Anregung der weiteren Diskussion bislang noch offene Fragen zur Nutzung von Nudges.

Suggested Citation

  • Andreas Oehler, 2021. "Nudging in der Verbraucherpolitik?," Springer Books, in: Peter Kenning & Andreas Oehler & Lucia A. Reisch (ed.), Verbraucherwissenschaften, edition 2, pages 319-328, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-29935-4_16
    DOI: 10.1007/978-3-658-29935-4_16
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