IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-658-29387-1_5.html
   My bibliography  Save this book chapter

Kommunikation im eSport

In: eSport

Author

Listed:
  • Christopher Flato

Abstract

Zusammenfassung Aufgrund der Unterschiede zwischen Sport und eSport muss auch die Kommunikation unterschiedlich ausgestaltet sein und sich beispielsweise an der jungen Generation und der Komplexität der Spiele ausrichten. Als Kanäle stehen neben der klassischen Pressemitteilung insbesondere Social Media und Videoportale zur Verfügung. Obwohl der Charme des eSports in der Internationalität und dem grenzüberschreitenden Enthusiasmus liegt, sind lokale Themen wichtig wie nie zuvor. Der Leitsatz „think globally, act locally“ ergibt daher auch bei der Kommunikationsstrategie Sinn. Für diese lokalen Themen arbeitet die ESL mit Universitäten, Politikern, Elternverbänden oder beispielsweise der USK zusammen, um passende Kampagnen umzusetzen, Workshops zu veranstalten und Interessenten zu informieren.

Suggested Citation

  • Christopher Flato, 2020. "Kommunikation im eSport," Springer Books, in: Markus Breuer & Daniel Görlich (ed.), eSport, chapter 5, pages 79-83, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-29387-1_5
    DOI: 10.1007/978-3-658-29387-1_5
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-658-29387-1_5. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.