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Fazit

In: Vertriebscontrolling optimieren

Author

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  • Alexander Dietzel

Abstract

Zusammenfassung Der Vertrieb ist ein sehr individuelles Geschäft. Manche betreiben es mit Leidenschaft, beflügelt vom sportlichen Ehrgeiz, andere betrachten ihn als lästiges Übel, getrieben von der Notwendigkeit, ihren Lebensunterhalt bestreiten zu müssen. Wenn der Kunde nicht wäre, wäre Vertrieb viel leichter. Man hält ihn für anspruchsvoll, auf seinen Vorteil bedacht, kleinlich, geizig, wankelmütig und vieles mehr, wenn er einem seine Gunst versagt. Und jetzt soll Vertriebscontrolling erklären, wie man in diesem Umfeld die Produktivität vertrieblicher Prozesse steigern soll?

Suggested Citation

  • Alexander Dietzel, 2020. "Fazit," Springer Books, in: Vertriebscontrolling optimieren, edition 2, chapter 0, pages 205-207, Springer.
  • Handle: RePEc:spr:sprchp:978-3-658-28131-1_13
    DOI: 10.1007/978-3-658-28131-1_13
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