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Managing the Corporate Portfolio

In: Corporate Strategy

Author

Listed:
  • Ulrich Pidun

    (Boston Consulting Group
    Technical University of Berlin)

Abstract

In Chap. 6 , we have established how the portfolio and growth analyses can be used to derive a corporate portfolio strategy. The strategy defines the target composition of the portfolio but also the roles that the strategic business units (SBUs) are supposed to play in the portfolio. In this chapter we will explain how the portfolio roles can be used to manage the corporate portfolio. We will address how strategic priorities, financial targets, and investment guidelines can be linked to the roles. We will introduce concepts and instruments for allocating capital to the SBUs and to individual investment projects. And we will address the notorious challenge of managing synergies in the corporate portfolio.

Suggested Citation

  • Ulrich Pidun, 2019. "Managing the Corporate Portfolio," Springer Books, in: Corporate Strategy, chapter 8, pages 173-192, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-25426-1_8
    DOI: 10.1007/978-3-658-25426-1_8
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