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Corporate Portfolio Strategy

In: Corporate Strategy

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  • Ulrich Pidun

    (Boston Consulting Group
    Technical University of Berlin)

Abstract

We are now in the central chapter of this book and can turn to the formulation of the corporate portfolio strategy. It is arguably the most important element of corporate strategy, and many managers use the terms portfolio strategy and corporate strategy almost interchangeably. We have all ingredients together: agreement on the corporate ambition, financial objectives, and guardrails for mission and vision (Chap. 2 ); a clear understanding of the corporate capabilities on which the future strategy can be built (Chap. 3 ); a candid evaluation of the existing strategic business units through different lenses and of the overall value-creation potential and balance of the portfolio (Chap. 4 ); and a prioritized list of growth opportunities within and beyond the existing portfolio (Chap. 5 ). Now we can combine all these ingredients to define the future portfolio strategy of the company.

Suggested Citation

  • Ulrich Pidun, 2019. "Corporate Portfolio Strategy," Springer Books, in: Corporate Strategy, chapter 6, pages 127-140, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-25426-1_6
    DOI: 10.1007/978-3-658-25426-1_6
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