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Change-Kommunikation in Unternehmen

In: Handbuch Mitarbeiterkommunikation

Author

Listed:
  • Egbert Deekeling

    (Deekeling Arndt Advisors in Communications GmbH)

  • Susanne Arndt

    (Deekeling Arndt Advisors in Communications GmbH)

Abstract

Zusammenfassung Change ist heute in Unternehmen Alltag. Tempo, Dynamik, Komplexität und Reichweite der Veränderungsprojekte sind mit der rasanten Entwicklung von Märkten und Technologien in den letzten Jahren deutlich gestiegen. Change-Kommunikation gestaltet die Wahrnehmung von Veränderungsprozessen und kann damit als zentrale Managementaufgabe im Corporate Change verstanden werden. Die digitale Transformation verändert Inhalte und Prozessmuster unternehmerischen Wandels. Damit einher gehen auch neue Anforderungen an die Kommunikation.

Suggested Citation

  • Egbert Deekeling & Susanne Arndt, 2021. "Change-Kommunikation in Unternehmen," Springer Books, in: Sabine Einwiller & Sonja Sackmann & Ansgar Zerfaß (ed.), Handbuch Mitarbeiterkommunikation, pages 545-563, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-23152-1_31
    DOI: 10.1007/978-3-658-23152-1_31
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