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Psychologische Dimensionen der Unternehmenskommunikation

In: Handbuch Unternehmenskommunikation

Author

Listed:
  • Christian Pieter Hoffmann

    (Universität Leipzig)

  • Sabine Einwiller

    (Universität Wien)

Abstract

Zusammenfassung Die Psychologie ist eine der wichtigsten Grundlagenwissenschaften, die zum Verständnis der Unternehmenskommunikation beiträgt. Der Beitrag beleuchtet die Bedeutung der psychologischen Perspektive für vier zentrale Aspekte der Unternehmenskommunikation: (1) die Rolle der Kommunikation in der strategischen Führung einer Organisation, (2) die Zielsetzungen der Unternehmenskommunikation und die mit ihnen verbundenen Herausforderungen, (3) Ansätze für die Beziehungspflege mit den Stakeholdern und (4) die Evaluation des strategischen Erfolgsbeitrags der Unternehmenskommunikation.

Suggested Citation

  • Christian Pieter Hoffmann & Sabine Einwiller, 2022. "Psychologische Dimensionen der Unternehmenskommunikation," Springer Books, in: Ansgar Zerfaß & Manfred Piwinger & Ulrike Röttger (ed.), Handbuch Unternehmenskommunikation, edition 3, pages 447-465, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-22933-7_20
    DOI: 10.1007/978-3-658-22933-7_20
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