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Marketing Automation in der Touristik

In: Marketing und Sales Automation

Author

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  • Tobias Voigt

    (markenautomat – ein Department der markenmut AG)

Abstract

Zusammenfassung Marketing Automation in der Touristik ermöglicht signifikante Effizienzsteigerungen im hochkomplexen Tourismus-Geschäftsmodell. Während weltweit die voranschreitende digitale Transformation im Wachstumsmarkt Tourismus für eine rasante Implementierung immer neuer Toolstacks im Marketing sorgt, beschränkt man sich in der DACH-Region bisher eher auf den E-Commerce-Anteil im touristischen Umfeld. Ziel des Beitrags ist es, ein Bewusstsein für die Marketing Automation entlang der gesamten Marketing Supply Chain in der Touristik zu schaffen und Unternehmen in der Touristik zu motivieren, Marketing- und Vertriebsaufgaben zu automatisieren.

Suggested Citation

  • Tobias Voigt, 2021. "Marketing Automation in der Touristik," Springer Books, in: Uwe Hannig (ed.), Marketing und Sales Automation, edition 2, chapter 20, pages 281-297, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-21688-7_20
    DOI: 10.1007/978-3-658-21688-7_20
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