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Dimension 1: Customer Value-based Decision Making

In: Kundenorientierung

Author

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  • Jörg Staudacher

    (HWZ Hochschule für Wirtschaft Zürich)

Abstract

Zusammenfassung Kundenorientierung baut auf dem Kundenwert und nicht mehr nur auf der Kundenzufriedenheit auf. In der Praxis haben noch sehr viele Organisationen kein Kundenwertmodell etabliert oder nur ein sehr einfaches in Form einer ABC-Analyse nach Umsatz. Zur Verbesserung der Kundenorientierung gilt es ein möglichst hochstehendes Kundenwertmodell zu implementieren und die daraus gewonnen Erkenntnisse für die Entscheidungsfindung zu nutzen. Dabei sollen Entscheidungen nicht nur getroffen, sondern auch die Entscheidungsprozesse systematisch hinterfragt werden.

Suggested Citation

  • Jörg Staudacher, 2021. "Dimension 1: Customer Value-based Decision Making," Springer Books, in: Kundenorientierung, chapter 0, pages 55-279, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-20176-0_3
    DOI: 10.1007/978-3-658-20176-0_3
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