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Review of the Literature

In: Use of Market Data in the Recruitment of High Potentials

Author

Listed:
  • Jan Posthumus

    (Baden-Wuerttemberg Cooperative State University Loerrach)

Abstract

With the introduction of marketing in the second half of the last century, the focus of companies shifted from a product-centered orientation toward a market orientation (Leeflang, 2011). According to Kotler and Armstrong (2010), successful contemporary companies are preoccupied with “understanding and satisfying the needs of their customers in well-defined markets” (p. 28). Similarly, the focus of high-potential recruitment has started to shift from a vacancy-oriented approach toward a talent-oriented approach (Trost, 2012). According to Boudreau and Ramstad (2005), talent segmentation therefore becomes as vital to an organization as customer segmentation is in marketing of products and services.

Suggested Citation

  • Jan Posthumus, 2015. "Review of the Literature," Springer Books, in: Use of Market Data in the Recruitment of High Potentials, edition 127, chapter 2, pages 17-67, Springer.
  • Handle: RePEc:spr:sprchp:978-3-658-10376-7_2
    DOI: 10.1007/978-3-658-10376-7_2
    as

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