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Summary and outlook

In: Low-Income Consumers as a Source of Innovation

Author

Listed:
  • Aline Krämer

    (Chair of Corporate Sustainability)

Abstract

When it comes to doing market research for new product development, companies have traditionally seen consumers as a source of information who “speak only when spoken to” (von Hippel 1978, 243). The company’s role is to capture their needs and preferences, and ultimately to develop appropriate solutions. Over the last decade, researchers and practitioners have realized that consumers can also be a source of innovation, helping discover solutions that meet their own needs.

Suggested Citation

  • Aline Krämer, 2015. "Summary and outlook," Springer Books, in: Low-Income Consumers as a Source of Innovation, edition 127, chapter 6, pages 299-312, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-08930-6_6
    DOI: 10.1007/978-3-658-08930-6_6
    as

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