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Insights from the field: Case studies

In: Low-Income Consumers as a Source of Innovation

Author

Listed:
  • Aline Krämer

    (Chair of Corporate Sustainability)

Abstract

This chapter presents the data gathered through the three case studies. As recommended by Eisenhardt (1989, 539ff.), the case studies are presented and analyzed separately from each other (see “within-case analysis,” section 3.2.2). However, the presentation of each case study follows the same structure: The first section of each case study presents the setting, introducing the topic of the competition, the target community, and the partners involved. The second section takes a close look at the level of creativity of the ideas gathered in each idea competition. The third section examines the participants who submitted the ideas – considering, first, their socioeconomic profile and, second, the extent to which they show lead-user characteristics. Furthermore, the third section aims to explore the characteristics of those participants with high creativity scores.

Suggested Citation

  • Aline Krämer, 2015. "Insights from the field: Case studies," Springer Books, in: Low-Income Consumers as a Source of Innovation, edition 127, chapter 4, pages 133-212, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-08930-6_4
    DOI: 10.1007/978-3-658-08930-6_4
    as

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