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Insights from theory

In: Low-Income Consumers as a Source of Innovation

Author

Listed:
  • Aline Krämer

    (Chair of Corporate Sustainability)

Abstract

The present study builds on insights from two streams of research: innovation research – in particular open innovation and customer integration – and research on low-income or “base of the pyramid” (BoP) markets. Of these two areas, innovation research provides the main theoretical background of this study.

Suggested Citation

  • Aline Krämer, 2015. "Insights from theory," Springer Books, in: Low-Income Consumers as a Source of Innovation, edition 127, chapter 2, pages 15-90, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-08930-6_2
    DOI: 10.1007/978-3-658-08930-6_2
    as

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