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Fundraising bei Privatpersonen

In: Fundraising

Author

Listed:
  • Michael Urselmann

    (Fachhochschule Köln)

Abstract

Zusammenfassung In der Definition des Fundraising-Begriffs wurden vier Gruppen von Ressourcenbereitstellern (Privatpersonen, Unternehmen, Stiftungen und öffentliche Institutionen) unterschieden. Da sich das Vorgehen im Fundraising gegenüber diesen vier Gruppen von Ressourcenbereitstellern deutlich unterscheidet, wird das vorliegende Buch auf der ersten Gliederungsebene nach diesen vier Gruppen gegliedert. Als erstes soll hier das Fundraising bei Privatpersonen vorgestellt werden, da Privatpersonen die wichtigste Gruppe von Ressourcenbereitstellern darstellen. Im Mittelpunkt steht die Frage, wie es gelingen kann, Privatpersonen zu gewinnen, zu (Geld-, Sach- und/oder Zeit-) Spendern zu werden?

Suggested Citation

  • Michael Urselmann, 2014. "Fundraising bei Privatpersonen," Springer Books, in: Fundraising, edition 6, chapter 2, pages 13-300, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-01795-8_2
    DOI: 10.1007/978-3-658-01795-8_2
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