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Huch, ächz, stöhn … Comics im Personalmarketing

In: Recrutainment

Author

Listed:
  • Jörg Buckmann
  • Aldona Kaczkowski

Abstract

Worum es in diesem Beitrag geht Personalmarketing und Comics? Auf den ersten Blick passt das nicht zusammen. Wie kommen ausgerechnet die Verkehrsbetriebe Zürich (VBZ) als öffentlich-rechtliches Unternehmen auf die verwegene Idee, Comics als Kommunikationsmittel in der Personalwerbung einzusetzen?

Suggested Citation

  • Jörg Buckmann & Aldona Kaczkowski, 2013. "Huch, ächz, stöhn … Comics im Personalmarketing," Springer Books, in: Joachim Diercks & Kristof Kupka (ed.), Recrutainment, edition 127, pages 127-139, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-01570-1_10
    DOI: 10.1007/978-3-658-01570-1_10
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