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Market Orientation in Higher Education

In: Fixing Higher Education

Author

Listed:
  • Christian Schierenbeck

Abstract

Zusammenfassung Chapters 4 through 6 discussed ways to trim educational costs. The following three chapters will explore ways to boost educational impact. The first step in the creation of educational impact is defining what students are supposed to learn. This chapter, then, is about designing a curricular offering that is conducive to the creation of educational impact. The first section of this chapter portrays the evolution from product orientation to market orientation among business enterprises. The second section discusses market distrust in traditional higher education. The final section explores ways to align higher education with market needs.

Suggested Citation

  • Christian Schierenbeck, 2013. "Market Orientation in Higher Education," Springer Books, in: Fixing Higher Education, edition 127, chapter 0, pages 97-106, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-00213-8_7
    DOI: 10.1007/978-3-658-00213-8_7
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