IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-642-44970-3_3.html
   My bibliography  Save this book chapter

Designing Effective Operations: Balancing Multiple Business Objectives Using Simulation Models

In: Transforming Field and Service Operations

Author

Listed:
  • Stephen A. Cassidy

    (Research and Innovation, BT Technology, Services and Operations)

  • David C. Wynn

    (University of Cambridge)

Abstract

All businesses need to balance a number of different and often competing imperatives. For a business to be sustainable it must balance two prime objectives: to maintain cash flow today for survival and at the same time to evolve, to ensure its future. Supporting these prime objectives are second-order objectives such as the ability to maintain business stability under various conditions. An example is the maintenance of customer service levels in the event of unexpected surges in demand or problems in supply. Managing these parallel demands is very complex, involving decision-making in different areas of the organisation, the results of which interact with each other on a range of timescales. New modelling techniques give us the ability to simulate the business behaviours which result from these interactions. They provide important evidence-based insights which improve decision-making in complex organisations.

Suggested Citation

  • Stephen A. Cassidy & David C. Wynn, 2013. "Designing Effective Operations: Balancing Multiple Business Objectives Using Simulation Models," Springer Books, in: Gilbert Owusu & Paul O’Brien & John McCall & Neil F. Doherty (ed.), Transforming Field and Service Operations, edition 127, chapter 0, pages 31-46, Springer.
  • Handle: RePEc:spr:sprchp:978-3-642-44970-3_3
    DOI: 10.1007/978-3-642-44970-3_3
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-642-44970-3_3. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.