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International Marketing of Education Services: Trends, Obstacles and Issues

In: Liss 2013

Author

Listed:
  • Christina Tay

    (Chinese Culture University)

Abstract

Education services has been going through a more complex value chain process as education institutions step into the international market and as information and communicative technology enables unlimited variations for breaking up the value chain. Many forces work together and form as push & pull forces as education institutions access international markets. This study examines the trends and obstacles in the international market access of education services, discusses key classification issues when by redefining education in the service context as well as provides suggestions for future research directions.

Suggested Citation

  • Christina Tay, 2015. "International Marketing of Education Services: Trends, Obstacles and Issues," Springer Books, in: Runtong Zhang & Zhenji Zhang & Kecheng Liu & Juliang Zhang (ed.), Liss 2013, pages 49-52, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-40660-7_6
    DOI: 10.1007/978-3-642-40660-7_6
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