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Analysis of Strong Retailer’s Competitive Strategies in Dual-Channel Supply Chain with Service Considered

In: Liss 2013

Author

Listed:
  • Bin Dan

    (Chongqing University
    Chongqing University)

  • Zhenjing Qu

    (Chongqing University)

  • Can Liu

    (Chongqing University)

  • Xumei Zhang

    (Chongqing University)

  • Haiyue Zhang

    (Chongqing University)

Abstract

This paper analyzes the competitive strategies of strong traditional retailer in a dual-channel supply chain consisting of a manufacturer, a strong traditional retailer and an electronic retailer. A Stackelberg model is built with the manufacturer as the leader and the two retailers as the followers. The results indicate that it is not an effective competitive strategy for the traditional retailer to depress wholesale price, the traditional retailer can improve its operating status through selling higher-value products and adjusting price and service via specific actions.

Suggested Citation

  • Bin Dan & Zhenjing Qu & Can Liu & Xumei Zhang & Haiyue Zhang, 2015. "Analysis of Strong Retailer’s Competitive Strategies in Dual-Channel Supply Chain with Service Considered," Springer Books, in: Runtong Zhang & Zhenji Zhang & Kecheng Liu & Juliang Zhang (ed.), Liss 2013, pages 129-134, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-40660-7_18
    DOI: 10.1007/978-3-642-40660-7_18
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