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Persuasive Technology and Users Acceptance of E-Commerce: Exploring Perceived Persuasiveness

In: Liss 2013

Author

Listed:
  • Muna Mohammed Alhammad

    (University of Reading)

  • Stephen R. Gulliver

    (University of Reading)

Abstract

Increasing interest in end users’ responses to e-commerce applications has raised the importance of theories that predict and explain users’ acceptance and use. This paper reviews theories and models of users’ acceptance and use in relation to “persuasive technology”, which is being extensively applied within the context of e-commerce. To justify the need to add consideration of ‘perceived persuasiveness’. We conclude by identifying variables associated with perceived persuasiveness, and highlight important future research directions in this domain.

Suggested Citation

  • Muna Mohammed Alhammad & Stephen R. Gulliver, 2015. "Persuasive Technology and Users Acceptance of E-Commerce: Exploring Perceived Persuasiveness," Springer Books, in: Runtong Zhang & Zhenji Zhang & Kecheng Liu & Juliang Zhang (ed.), Liss 2013, pages 1099-1103, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-40660-7_165
    DOI: 10.1007/978-3-642-40660-7_165
    as

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