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The Development and Validation of Customer Compatibility Scale

In: Liss 2013

Author

Listed:
  • Jianxin Li

    (Changsha University of Science and Technology)

  • Xiang Gong

    (Changsha University of Science and Technology)

  • Dan Liu

    (Changsha University of Science and Technology)

Abstract

The central issue of this article was to explore a scale to measure customer compatibility. The research put forward the definition and dimensions of customer compatibility based on related reviews. The study successfully established a scale to measure customer compatibility which contains 24 items and five dimensions: background customer’s characteristics, background customer’ proportion, the words and deeds of background customer, direct language interaction and direct behavior interaction through exploratory factor analysis and confirmatory factor analysis.

Suggested Citation

  • Jianxin Li & Xiang Gong & Dan Liu, 2015. "The Development and Validation of Customer Compatibility Scale," Springer Books, in: Runtong Zhang & Zhenji Zhang & Kecheng Liu & Juliang Zhang (ed.), Liss 2013, pages 859-863, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-40660-7_128
    DOI: 10.1007/978-3-642-40660-7_128
    as

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