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The Empirical Study on Influence Factors of Word-of-Mouth Value of Customer Equity

In: The 19th International Conference on Industrial Engineering and Engineering Management

Author

Listed:
  • Lin Sun

    (Xi’an Polytechnic University)

  • Ai-wu Cheng

    (Xi’an Polytechnic University)

  • Huang-juan Wang

    (Xi’an Polytechnic University)

Abstract

The research of the measure of customer equity has been given more emphasis by domestic and foreign scholars, but the study of word-of-mouth value which is regarded as one of the important composition of customer equity is scarce. On the basis of theoretical analysis of word-of-mouth value by domestic and foreign scholars, this paper establishes a concept model of influence factors of word-of-mouth value of customer equity, and verifies the concept model by structural equation model. The results improve that many factors of word-of-mouth infector and receiver have great impact on the value of word-of-mouth.

Suggested Citation

  • Lin Sun & Ai-wu Cheng & Huang-juan Wang, 2013. "The Empirical Study on Influence Factors of Word-of-Mouth Value of Customer Equity," Springer Books, in: Ershi Qi & Jiang Shen & Runliang Dou (ed.), The 19th International Conference on Industrial Engineering and Engineering Management, edition 127, chapter 0, pages 345-352, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-38433-2_38
    DOI: 10.1007/978-3-642-38433-2_38
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