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Simulation of Scenic Spots Dynamic Pricing Based on Revenue Management

In: The 19th International Conference on Industrial Engineering and Engineering Management

Author

Listed:
  • Zhi-ping Duan

    (Shandong University of Science and Technology)

  • Shu-lian Yang

    (Shandong Institute of Business and Technology)

  • Fu-ping Zhang

    (Shandong University of Science and Technology)

Abstract

The reasonable pricing of the scenic spots ticket involves many aspects, and it is a complicated and changeable process. In this paper, according to the idea of revenue management, scenic spot ticket dynamic pricing model is constructed, simulation calculation is performed by using particle swarm optimization ant colony algorithm. The simulation result shows that the dynamic pricing based on revenue management can bring more profit and this study will provide a scientific means for the scenic spots tickets pricing.

Suggested Citation

  • Zhi-ping Duan & Shu-lian Yang & Fu-ping Zhang, 2013. "Simulation of Scenic Spots Dynamic Pricing Based on Revenue Management," Springer Books, in: Ershi Qi & Jiang Shen & Runliang Dou (ed.), The 19th International Conference on Industrial Engineering and Engineering Management, edition 127, chapter 0, pages 1345-1351, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-38391-5_142
    DOI: 10.1007/978-3-642-38391-5_142
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