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Introduction to Product Development and Market Entry

In: Marketing Cases from Emerging Markets

Author

Listed:
  • Geoff Alcock

    (Coventry Business School, Coventry University)

  • Ali Baig

    (Coventry Business School, Coventry University)

Abstract

How can managers increase the profitability and profit growth of their organisations? This is a central marketing challenge and drives the strategic marketing thinking of many firms. In recent years, economic uncertainty, rising costs and saturated domestic markets are coercing managers to look to untapped and undeveloped overseas markets, which, if approached appropriately, could offer potential solutions for organisations seeking greater financial returns.

Suggested Citation

  • Geoff Alcock & Ali Baig, 2014. "Introduction to Product Development and Market Entry," Springer Books, in: Dilip Mutum & Sanjit Kumar Roy & Eva Kipnis (ed.), Marketing Cases from Emerging Markets, edition 127, pages 89-91, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-36861-5_13
    DOI: 10.1007/978-3-642-36861-5_13
    as

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