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Examining Perceptions of the Importance of Travel Websites’ Value-Added Services: Age, Gender, and Travel Motivations

In: Information and Communication Technologies in Tourism 2013

Author

Listed:
  • Juho Pesonen

    (University of Eastern Finland)

Abstract

Travel motivations have been regarded as essential in understanding customer behaviour in travel and tourism. As the importance of Internet has grown in tourism marketing, it is important to understand customers’ online behaviour. This study aims to examine the little researched field in connecting travel motivations to online behaviour. Quantitative data is collected on three Finnish rural tourism websites during summer 2011. In the examination of tourists’ perceptions of the importance of value-added services on travel websites it is found that age, gender, and travel motivations have an effect on which value-added services people regard as important. Theoretical and managerial contributions of the study are discussed.

Suggested Citation

  • Juho Pesonen, 2013. "Examining Perceptions of the Importance of Travel Websites’ Value-Added Services: Age, Gender, and Travel Motivations," Springer Books, in: Lorenzo Cantoni & Zheng (Phil) Xiang (ed.), Information and Communication Technologies in Tourism 2013, edition 127, pages 352-362, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-36309-2_30
    DOI: 10.1007/978-3-642-36309-2_30
    as

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